The Science Behind the UNITED STATEs MUAYTHAI FEDERATION - West Coast Open Work Out.
Currently I have taken on the task of Creative Director for the United States Muaythai Federation. The 2017 USA Team that fought in Belarus formed quick and I wanted to create an opportunity to build a community between the fighters and have them promoted through social media.
Creative Direction: Fighters Jordan Weiland, David Huerta and Janet Todd met on a Sunday to have an open work out that lasted a couple of hours. I had the fighters shadow box, hit pads, spar. To create awareness, I utilized Facebook Live to broadcast the entire workout. I acted as host and interviewed the fighters and coaches to provide context to these fighters. During the interviews the fighters and coaches spoke about their history and hardships to fight at the highest level.
Fans and friends attended the open work out as well and I asked everyone in the room to go live. It was a success with the video shared virally.
Photography and Execution: The portraits of the fighters were shot outside in open shade against a piece of white seamless. Very simple with an influence from Avedon him self. The work out shots were all shot with available light.
Equipment: All shot on a Sony A7 and a 50mm 1.4 lens with available lighting.